Top Performers & Scalable Assets
Filtered ViewShowing scalable ad sets and ads with ROAS >= 2.64x and Triple-Gate qualification.
Facebook Ads dashboard
Evaluate ad performance on Facebook with insights into clicks, costs, ad frequency, demographic and geography breakdowns to enable data-driven decisions to improve engagement, and maximize ROI.
Audience Fatigue & Frequency
Safe Threshold: < 4.0xImpressions & CPM
≡Clicks & CPC
≡Spend dynamics
≡Meta Ads Hierarchy & Creative Intelligence
Explore Campaigns, Ad Sets, Creative Hooks & Holds, Placements, and E-commerce Funnel with zero data loss.
| Campaign Details | Status | Daily Budget | Max Cost / Sale | Spend | Results | Ad Cost / Sale | Cost Status | ROAS | Guidance | Actions | |
|---|---|---|---|---|---|---|---|---|---|---|---|
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ASC_Sales_Broad_Purchases_Q4
Advantage+ Shopping · ID: 12020491823901 · 1 Ad Set
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Active | $250.00/day | $32.00 | $6,450.00 | 248 Purch. | $26.01 | +$5.99 Under Limit | 3.84x | 🚀 SCALE WINNER | ||
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LEADGEN_FreeGuide_InstantForms
Instant Lead Forms · ID: 12020455019802 · 2 Ad Sets
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Active | $50.00/day | $15.00 | $1,690.00 | 128 Leads | $10.94 | +$4.06 Under Limit | 2.90x | 🚀 SCALE WINNER | ||
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TOF_Video_Angles_OpenTargeting
CBO Prospecting · ID: 12020488912301 · 4 Ad Sets
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Active | $120.00/day | $30.00 | $2,050.00 | 42 Purch. | $36.28 | -$6.28 Over Limit | 2.10x | 🛑 KILL / OVERRUN | ||
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MOF_Catalog_CatalogSales_30D
Dynamic Product Ads · ID: 12020476612903 · 2 Ad Sets
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Active | $60.00/day | $28.00 | $1,245.50 | 35 Purch. | $35.59 | -$7.59 Over Limit | 1.95x | 🛑 KILL / OVERRUN | ||
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TEST_Static_Hooks_Batch03
Creative Testing · ID: 12020433299100 · 3 Ad Sets
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Paused | $0.00/day | $30.00 | $786.75 | 16 Purch. | $45.45 | -$15.45 Over Limit | 1.65x | PAUSED |
Structured Performance Findings
Fact: Frequency is 4.20 (-42.5% CTR drop in 14d). Actual ad cost per sale is $35.59, which is $7.59 higher than your max allowable cost of $28.00.
Hypothesis: Retargeting audience pool is saturated; extra budget is wasted showing repeat ads.
Fact: Actual ad cost per sale is $26.01, giving you +$5.99 extra profit below your $32.00 max cost ceiling.
Hypothesis: Broad delivery has healthy headroom with low frequency (1.70).
Account Structure Health
PASS 78%Facebook Ads dashboard
Evaluate ad performance on Facebook with insights into clicks, costs, ad frequency, demographic and geography breakdowns to enable data-driven decisions to improve engagement, and maximize ROI.
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Frequency, consider optimizing above 4
≡Impressions & CPM
≡Clicks & CPC
≡Spend dynamics
≡Unit Economics & Contribution Margin Engine
Real-time contribution margin and net cash banked per order
Meta Algorithmic Armor
5 Traps ScannedConversion Lag & J-Curve Maturation Shield
CAPI / SKAN EngineModels conversion latency, prevents premature pausing on days 0-2, and projects mature Bayes ROAS/CPA
Data is statistically mature (>88% conversion ingestion). Standard unconstrained scaling and pausing rules apply.
Video Retention & Relevance Diagnostics
3s Hook Rate, ThruPlay Hold Rate, Quartile Milestones (p25–p100), and Meta Auction Diagnostics
Placement & Platform Breakdown
Multi-placement conversion distribution across Meta networks
| Placement | Format | Spend Allocation | Purchases | CPA | ROAS |
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